Targeting
Create an advertising campaign for vacancies or employer’s brand in social networks to attract personnel and increase recognition.
Why do we need targeted advertising
I can launch an advertising campaign in social networks of Russian-speaking Internet. Targeted advertising in social networks will help to attract more and faster candidates, as well as create a positive image of the employer’s hr brand.
Advertising placed on such resources as: VKontakte; Facebook; LinkedIn; Instagram; YouTube; Mail.ru; Odnoklassniki.
I collect and segment the target audience, launch test advertising, and then analyze KPI: the cost of the vacancy/price of the vacancy; the amount of traffic; traffic quality.
Who needs advertising in social networks:
- Few candidates apply for jobs;
- Vacancies are not filled by the candidates that were expected;
- Mass hiring is going on for working specialties;
- It is necessary to attract the attention of the target audience to the organization;
- It is necessary to increase the recognition of the company.
Targeted advertising will not help
If you need to urgently find a highly specialized professional in a rare field, but still contact me, we will discuss how I can help.
What I know and can
- I know how to save a budget and create successful ads.
- I know how to set up end-to-end analytics, and if necessary I will make a special section of vacancies and place ads.
- I can analyze data and make reports
- I can make my own decisions
How I’m working on a project
- discussion with the customer of the task for the advertising company
- Signing a contract and setting up accounts in social networks.
- Launching a test advertising campaign. Discussion with the customer.
- Launch of the main advertising campaign. Monitoring of results, correction of announcements and reports to the customer.
- Signing of the certificate of work performed.
It is very easy to order a search for personnel, just fill out a simple form. Your application will be considered at once and I will contact you to clarify your questions.
For companies that have an office(s) in Russia, they are ready to cooperate under a consulting services agreement. The contract and two annexes to the contract are archived and made available to the public.
Business benefits
- Wide audience coverage.
- The flow of candidates is increasing.
- The speed of closing vacancies increases.
- The time and cost of searching for candidates are reduced.
- Advertising will be seen by those candidates who are not on the job sites.
- Increase of awareness of the company’s HR-brand.
- Vacancies will start to work actively, not just hang on the work site.
- Analysis and statistics will help to better understand the profile of candidates.
My advantages
- I know how to create and run advertising campaigns.
- I can identify and find CA.
- I can set up data collection for end-to-end analytics.
- Can interpret data.